It’s time to review part of your marketing and today we will go over all the things to review in an easy website audit. This checkup is an important part of your online marketing plan in keeping your business information both professional and user-friendly.
At the very least, your site should include the following information:
- what you do
- who you serve
- your contact information
Now if you would like your site to do more than be an online business card, keep reading.
1 – First thing is first – who is your ideal client
Your ideal client is the one person you want to be your customer. The best kind of customer for you. I go into depth about it here.
If you try to speak to everyone, then your messages are bland and boring and you won’t stand out from the competition.
To stand out from the crowd you really need to speak to that one kind of person. It will resonate with others just like them. So, don’t worry about excluding people. When you narrow who you are speaking to, it makes what you say and how you say it soooooooooooooooo much easier.
Get some feedback here form existing clients if you can.
2 – Does your site load fast?
Having a heavy, slow site is a death wish. Google will push you further down in the search rankings if your site is slow. You can go check your site speed here: https://developers.google.com/speed/pagespeed/insights/
One way to speed up your site is to make your image files smaller.
3 – Does your site resize nicely for mobile and tablet visitors?
What looks great on a large monitor, doesn’t always look good on a laptop, tablet or mobile phone. Make sure you test these different views.
4 – What is your most wanted response/call to action?
If your visitor is going to do only one thing after visiting your site, what should that be or what should they get? It could be to: build your credibility, book a call, buy something, fill out a form, come to your location, or connect on social media.
Is that ONE thing super crystal clear for your visitor and does it happen “above the fold.” “Above the fold” refers to the first part of the screen the visitor sees. This is hard on mobile devices, but it is so important.
A clear call to action can increase your conversion rates 200%. (A conversion rate is the percentage of people who come to your site and do the action you’d like them to take.)
5 – Is your site frequently updated?
The best way to do this is with the blog feature. You don’t necessarily write articles. You can post your upcoming event schedule. You can use content that you email and post the events at the bottom. You can set up your email to automatically post to your blog or vise versa.
6 – Do you have a way to get back in touch with visitors?
Do you have a way for someone to get on your email list (you should have an email list as you cannot rely on just social media for business… what if they shut you down one day.) Whether you have the traditional “sign up to not miss a thing,” or another form for them to get a valuable piece of content by entering their email, you need some sort of way to get their info. (I recommend using MailChimp for this btw.)
7 – Secure site (SSL)
Google is placing priority on if websites that are secured. Invest in the certificate.
Need help tweaking your site? Reach out. You might not need an entirely new website. Perhaps just a few adjustments would make a big difference.