Hometown Marketing Podcast Episode 1 – Marketing Foundations
Welcome to the first episode of the Hometown Marketing Podcast! This podcast is aimed at small business owners in towns of 15,000 people or less. Today I discuss the basic…
4 steps to identify your ideal client
You might ask why figuring out your ideal client is important. If you try to serve everyone, you will wind up serving no one…. You will be bland and boring!…
The Power of Clarity
I named my website "High Impact Business" because my premise is to help others have a business that makes an impact… for themselves and for their clients. Recently I’ve been…
Marketing checkup – perform an easy website audit with these 7 steps
It’s time to review part of your marketing and today we will go over all the things to review in an easy website audit. This checkup is an important part…
How to create an email marketing plan for your small business
Utilizing an email marketing plan for your small business is important for just about every type of business category. The email list that you develop becomes a valuable asset that…
2021 Planning and Tracking for your Small Business
The new year is almost here and today I’m talking about planning and tracking for 2021. And OF COURSE it needs to be quick and easy… or it just won’t…
Small business tips on how to end the year strong
I reached out to some of my fellow business owners to get their tips on how to end the year strong. Take a few that are easy to implement and…
5 Marketing Tasks for your Service Business That You Have to do Every Month
There are 5 marketing tasks for that you have to do every month for your service business. There is no getting around it. You need to be thinking about next…
Learn how to successfully implement an online marketing strategy for service businesses
I jumped into developing a plan for online marketing for service businesses quite awhile back… around 15 years ago as far as I can tell. (I’ve been working on website…